Value Attribution
Incrementality measurementFind out what your marketing really brings in
We measure what your marketing actually adds, beyond what would have happened anyway, and where more budget stops paying.
The question we answer
What would have happened without the campaign?
What you get
- Test design
- Measured lift from attribution experiments
- Promotion impact: the bookings a discount created, separated from the ones it only discounted
- Spend-response curve
- The spend level where added budget stops paying
Data we need
Campaign spend and timing, promotion and discount history, bookings and call tracking.
Our approach
Incrementality measurementThe lift your marketing actually causes, measured through attribution experiments rather than platform-reported conversions.
Engage this service on its own or within our Revenue Intelligence Program. Sample output shown is illustrative.
FAQ
Questions, answered.
Ad platforms report the conversions they can see, including customers who would have booked anyway. Experiments measure the lift your marketing actually caused.
A test designed to separate the bookings your marketing caused from the ones that would have happened anyway. We design each one around your business.
Yes. We compare clients who got the offer with a similar group who did not, so you see the bookings the discount created, not the full-price bookings it gave away.
It depends on booking volume and the size of the effect being measured. We size each test before it starts so the results are conclusive.
Related services
Also in customer intelligence
- Customer SegmentationRFM and cohort segmentationKnow who drives your revenueSee Customer Segmentation
- Predictive Customer ScoringPredictive lifetime value and retention modelingKnow what a new customer is likely to do after their first visitSee Predictive Customer Scoring
- Loyalty and EngagementUsage–loyalty analysisKnow which regulars are truly loyal, and who's driftingSee Loyalty and Engagement
- Service OptimizationSurvival and market basket analysisThe services and products that keep clients coming backSee Service Optimization
- Acquisition EfficiencyCLV:CAC by channelKnow which channels bring clients worth keepingSee Acquisition Efficiency
Start with a free, 10‑minute assessment.
Every engagement begins with the AI readiness assessment and a call to go through your results.