Predictive Customer Scoring
Predictive lifetime value and retention modelingKnow what a new customer is likely to do after their first visit
We train a model on your customer history, then score every new customer after their first visit: how likely they are to return, and what they're likely to spend.
The question we answer
Which of today's new customers will become your regulars?
What you get
- Model readiness check: whether your data can support reliable predictions
- A trained model for return likelihood and 12-month value
- Accuracy report on customers the model never saw
- Automatic scoring of new customers after each first visit
- Scores and tags written back to your booking system or CRM
- Monthly accuracy checks and retraining
Data we need
At least two years of booking and transaction history in your booking system. We'll tell you in the Data Health Check whether your data supports a model.
Our approach
Predictive lifetime value and retention modelingPredictions you can check, tested on customers the model never saw before anyone acts on them.
Engage this service on its own or within our Revenue Intelligence Program. Sample output shown is illustrative.
FAQ
Questions, answered.
Accurate enough to rank customers reliably, not to guarantee what any one person will do. We measure accuracy on customers the model has never seen and show you the results before anything goes live.
Usually you need a few thousand customers with at least two years of history. If you don't, we'll say so and use simpler scoring rules that still work.
Decide who gets a personal follow-up, who's ready for a package, and who doesn't need a discount. Engagement Automation can act on them for you.
It stays in your systems and ours, is used only for your model, and never includes health notes.
Related services
Also in customer intelligence
- Customer SegmentationRFM and cohort segmentationKnow who drives your revenueSee Customer Segmentation
- Loyalty and EngagementUsage–loyalty analysisKnow which regulars are truly loyal, and who's driftingSee Loyalty and Engagement
- Service OptimizationSurvival and market basket analysisThe services and products that keep clients coming backSee Service Optimization
- Acquisition EfficiencyCLV:CAC by channelKnow which channels bring clients worth keepingSee Acquisition Efficiency
- Value AttributionIncrementality measurementFind out what your marketing really brings inSee Value Attribution
Start with a free, 10‑minute assessment.
Every engagement begins with the AI readiness assessment and a call to go through your results.