About
Who is Vetraeus?
Vetraeus is a veteran-owned retention intelligence firm for appointment-based businesses. Your systems collect more data than ever, yet most businesses struggle to turn it into decisions. We bridge that gap: machine learning surfaces insights from your transaction history, and we turn them into strategy and practical AI your team can put to work.
- Veteran-owned
- M.S. Business Analytics, CU Boulder
- Real data science, built on your systems
Founder
Alan Jordan
Founder and Principal Solutions Architect
Alan brings together data engineering, data science and business analytics to connect two things most businesses keep apart: their sales records and their marketing results. He holds a Master of Science in Business Analytics from the University of Colorado Boulder, with a focus on marketing analytics. Alan views generative and agentic AI as only half the solution. The other half is the foundational stack underneath it: data hygiene, goal-driven insights and predictive models that reveal where AI should be applied in customer engagement.
What we believe
Evidence over intuition
Built on your systems and transparent about limits.
Measured together, not apart
Messages, behavior and retention tell one story. Most businesses read them separately.
Proof over claims
Marketing lift is measured through attribution experiments, not taken from a platform's report.
AI is only as good as its data
Readiness comes before automation.
How we work
From first call to measured results
Step 1: AI readiness assessment
About 10 minutes of questions about your data, systems and plans for AI.
Step 2: Discovery call
Your results and your goals, in one meeting.
Step 3: Proposal and Data Health Check
A clear scope, timeline and price, then a 48-hour review of what your data can support.
Start with a free, 10‑minute assessment.
Every engagement begins with the AI readiness assessment and a call to go through your results.