Privacy Policy
Last updated: October 3, 2026
This page explains what information Vetraeus collects through this website, why we collect it, who helps us handle it and what you can ask us to do with it.
The short version
- We collect what you send us through our forms and the AI readiness assessment, plus standard analytics about how the site is used.
- We use it to reply to you, prepare your assessment results, schedule calls and improve the site.
- We do not sell personal information.
- You can ask us to show, correct or delete your information at any time by emailing info@vetraeus.com.
Who we are
Vetraeus Inc. (“Vetraeus”, “we”, “us”) runs the website at vetraeus.com. We provide data, analytics and AI readiness services to appointment-based businesses in the United States, such as clinics, spas, salons and studios.
This policy covers the website and the messages you exchange with us. It does not cover the data our clients share with us to do their work. That is described under “Data our clients share with us” below.
What we collect and how
Through this website, we collect the following.
| Where | What | Why |
|---|---|---|
| Contact form | Your name, work email, company, the topics and services you are interested in, the types and names of the systems you use (booking, POS, CRM, ERP) and your message. | Why: To reply to you and understand what you need. |
| Contact form for agencies | Your name, work email, agency name, website, the kind of partnership and services you are interested in, a rough number of clients, client industries, the types of systems your clients use, whether you want an NDA first, and your message. | Why: To reply to you and scope a partnership. |
| AI readiness assessment | Your name, work email, company, website if you give one, your answer to each of the 18 questions, the scores worked out from those answers, and your agreement to be contacted about the results. | Why: To prepare your readiness results, schedule a call and go through them with you. |
| Email and phone | Whatever you choose to tell us when you write or call. | Why: To answer you. |
| Analytics and advertising tags | Pages viewed, buttons clicked, the kind of device and browser, rough location based on IP address, and which site or ad sent you here. | Why: To see what is useful on the site and whether our marketing works. |
| Our servers | Your IP address and basic details of each request, such as the time and the page or form used. | Why: To keep the site running, limit abuse of our forms and fix problems. |
Separately from this website, we sometimes look up publicly available business contact details, such as those on a business’s own website or public listings, to reach out to businesses we think we can help. You can ask us to stop contacting you at any time.
We do not ask for sensitive information such as health details, payment card numbers or government ID numbers through this website. Please do not include them in a message.
How we use it
- To respond to your inquiry and continue the conversation you started.
- To prepare and deliver your AI readiness assessment results.
- To schedule and hold calls with you.
- To send you the emails you would expect, such as a confirmation that we received your message.
- To improve the website by seeing which pages and features people use.
- To measure our marketing, for example which channel brought a visitor who later contacted us.
- To protect the site and our forms from spam and abuse.
Why we are allowed to use it
In plain terms, we rely on three reasons.
- You asked us to. When you send a message or take the assessment, we use your details to do what you asked.
- You agreed. The assessment asks for your agreement to be contacted about your results before it starts. You can withdraw that agreement at any time by emailing us.
- We have a reasonable business need. Examples are keeping the site secure, understanding how it is used and following up with businesses that contacted us.
The AI readiness assessment
The AI readiness assessment asks for your name, work email and company, then 18 questions about your business. A few things are worth knowing.
- Each email address can complete the assessment once. When you enter your email to start, we check whether it has already been used, so we keep a record of the addresses that have finished.
- Your answers are scored automatically, then reviewed by a person on our team who prepares your summary.
- We email you a confirmation and a note to schedule a call, then go through your results with you on that call.
- While you are answering, your details and answers are saved in your browser tab so that a refresh does not lose them. They are sent to us only when you finish, and the saved copy is removed once they are sent. Closing the tab removes it too.
- Our analytics record that an assessment was started, which sections were completed and the overall score. Those analytics events do not include your name, email, company or individual answers.
Data our clients share with us
When a business hires us, it may give us access to its own records, such as bookings, sales and customer lists. That data is governed by a separate written agreement with that client, not by this policy.
- We use a client’s data only for that client’s work.
- We do not sell it, and we do not use it for another client.
- If you are a customer of one of our clients and have a question about your information, please contact that business first. We will help them respond.
Who we share information with
We do not sell personal information. We share it only with the service providers that help us run the website and our business, and only as far as they need it to do that job.
| Provider | What they do for us |
|---|---|
| Netlify | Hosts this website. |
| Heroku (Salesforce) | Hosts the server that receives our forms and the assessment. |
| Brevo | Sends our emails, such as the confirmation you get after a form and the notice our team gets. |
| Sanity | Stores and delivers our blog articles and their images. |
| Google Tag Manager and Google Analytics 4, which measure how the site is used. | |
| Meta | The Meta Pixel, which measures how our ads on Facebook and Instagram perform. |
We may also disclose information if the law requires it, for example in response to a valid court order, or to protect our rights, our clients or the public. If Vetraeus is ever sold or merged, the information we hold may pass to the new owner, who would have to keep honoring this policy.
Cookies, analytics and browser storage
Our own code does not set cookies. The site loads Google Tag Manager, which in turn loads Google Analytics 4 and the Meta Pixel. Those tools set their own cookies and collect the usage information described above. Google and Meta may combine it with other information they hold, under their own privacy policies.
When you submit a form, we tell these tools that a lead came in and which topic it was about. We do not send them what you typed into the form.
The only thing our own code stores in your browser is your assessment progress, kept in session storage until you finish or close the tab.
You can limit or switch off this tracking.
- Block or delete cookies in your browser settings. The site still works without them.
- Install the Google Analytics opt-out browser add-on (opens in a new tab).
- Change your ad preferences in your Facebook or Instagram account settings.
- Use a browser or extension that blocks trackers.
How long we keep it
We keep inquiries and assessment submissions for as long as they are relevant to our relationship with you or your business. If you ask us to delete them, we will, unless the law requires us to keep something. Analytics data is kept for the period set in those tools. Server logs are kept by our hosting providers for limited periods.
Security
We use reasonable safeguards to protect the information we hold. The website and our forms use encrypted connections (HTTPS). No method of sending or storing information is completely secure, so we cannot promise absolute security. If we learn of a breach that affects your information, we will tell you as the law requires.
Your choices and rights
You can ask us to do any of the following.
- Tell you what information we hold about you and give you a copy.
- Correct information that is wrong or out of date.
- Delete your information.
- Stop emailing you. Reply to any email from us to say so, or write to the address below.
To make a request, email info@vetraeus.com. We may ask a question or two to confirm it is really you. We will respond within 30 days. We will not treat you differently for making a request.
State privacy rights
Some US states, including California, give residents specific rights to access, correct and delete their personal information and to opt out of its sale or of certain advertising uses. We do not sell personal information. If you would like to opt out of the advertising tags on this site, use the options under “Cookies, analytics and browser storage” above or email us and we will help. We honor access and deletion requests from anyone, wherever they live, using the process above.
Children
This website is for businesses. It is not directed to anyone under 16, and we do not knowingly collect information from them. If you believe a child has sent us information, email us and we will delete it.
International visitors
Vetraeus is operated from the United States and our services are offered to businesses there. If you visit from another country, your information will be processed in the United States, where privacy laws may differ from those where you live.
Changes to this policy
We will update this page when what we do changes, and we will change the “Last updated” date at the top. If a change is significant, we will say so clearly on this page.
Contact us
Questions about this policy or about your information are welcome.
- Email: info@vetraeus.com
- Phone: 302-219-3924
- Or use our contact form.