Customer Segmentation
RFM and cohort segmentationKnow who drives your revenue
We group your customers by how they visit and spend, so you can see who drives your revenue and treat each group differently.
The question we answer
Which customers produce your revenue, and what do they have in common?
What you get
- Segment profiles
- Revenue concentration analysis
- Segment movement over time
- Recommended action per segment
Data we need
Customer, visit and transaction history.
Our approach
RFM and cohort segmentationSegments that explain who drives your revenue, built with RFM scoring (recency, frequency and monetary value), cohort analysis and clustering where data volume supports it.
Engage this service on its own or within our Revenue Intelligence Program. Sample output shown is illustrative.
FAQ
Questions, answered.
Booking reports summarize activity. Segmentation groups customers by value and behavior, so you can see who drives revenue and treat each group differently.
RFM segmentation works with a few hundred customers. Statistical clustering is used only when data volume supports it.
Customers move between segments, so we recommend a monthly or quarterly refresh depending on how often your customers visit.
Related services
Also in customer intelligence
- Predictive Customer ScoringPredictive lifetime value and retention modelingKnow what a new customer is likely to do after their first visitSee Predictive Customer Scoring
- Loyalty and EngagementUsage–loyalty analysisKnow which regulars are truly loyal, and who's driftingSee Loyalty and Engagement
- Service OptimizationSurvival and market basket analysisThe services and products that keep clients coming backSee Service Optimization
- Acquisition EfficiencyCLV:CAC by channelKnow which channels bring clients worth keepingSee Acquisition Efficiency
- Value AttributionIncrementality measurementFind out what your marketing really brings inSee Value Attribution
Start with a free, 10‑minute assessment.
Every engagement begins with the AI readiness assessment and a call to go through your results.