Acquisition Efficiency
CLV:CAC by channelKnow which channels bring clients worth keeping
We compare what each channel costs with what its customers are worth over time, so you know where to spend more and where to cut.
The question we answer
Which channels bring customers worth more than they cost?
What you get
- CLV:CAC ratio by channel
- Payback period
- Budget reallocation plan
Data we need
Transaction history, ad spend by channel and lead source, with call tracking where phone booking is common.
Our approach
CLV:CAC by channelA channel-by-channel answer to whether customers are worth what they cost, using cohort-based lifetime value, fully loaded acquisition cost and a 3:1 benchmark.
Engage this service on its own or within our Revenue Intelligence Program. Sample output shown is illustrative.
FAQ
Questions, answered.
3:1 is a common benchmark: a customer should be worth about three times what it cost to acquire them. The right target depends on your margins.
With call tracking, phone bookings are matched to the campaign that produced them. Without it, a large share of acquisition goes unattributed.
No. We measure channel performance and recommend reallocation. Your team or agency keeps control of the accounts.
Related services
Also in customer intelligence
- Customer SegmentationRFM and cohort segmentationKnow who drives your revenueSee Customer Segmentation
- Predictive Customer ScoringPredictive lifetime value and retention modelingKnow what a new customer is likely to do after their first visitSee Predictive Customer Scoring
- Loyalty and EngagementUsage–loyalty analysisKnow which regulars are truly loyal, and who's driftingSee Loyalty and Engagement
- Service OptimizationSurvival and market basket analysisThe services and products that keep clients coming backSee Service Optimization
- Value AttributionIncrementality measurementFind out what your marketing really brings inSee Value Attribution
Start with a free, 10‑minute assessment.
Every engagement begins with the AI readiness assessment and a call to go through your results.